The Next Twenty Years:
How Customer and Workforce Attitudes Will Evolve

Harvard Business Review
Release Date:
Aug. 2007
Page Count:
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About This Publication

Generations are among the most powerful forces in history. Tracking their march through time lends order—and even a measure of predictability--to long-term trends. In this article, published in the Harvard Business Review, Neil Howe and William Strauss explain the trajectories of today's three dominant generations: Boomers, Gen Xers, and Millennials.  Understanding these generations can help you forecast market, workplace, and social trends decades into the future.

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