Millennials and the Pop Culture:
Strategies for A New Generation of Consumers

Lifecourse Associates
Release Date:
Mar. 2006
Page Count:

About This Publication

This new handbook is designed to help you with the key challenge in pop-culture: figuring out today’s young people before your competitors do. Suppose, in 1962, you possessed a roadmap that pointed you to Woodstock. Suppose, in 1980, you held in your hands a guide to how MTV and hip hop would take off. Millennials and the Pop Culture does exactly that, for the pop landscape of tomorrow. In this handbook, Howe, Strauss, and industry insider Pete Markiewicz bare the heart and soul of a new generation of youth. The Millennials, born in 1982 and after, are anything but X. And they are already rocking the world of pop culture.

Praise for this Book

“Their book Illuminates changes that really do seem to be taking place.”
— David Brooks, The New York Times

“Forget Generation X— and Y, for that matter. The authors make short work of most media myths that shape our perceptions of kids these days.”
— The Washington Post

“Students and administrators say they can already see indicators of the trends predicted by the authors.”
— The Chronicle of Higher Education

“In discussions with a sampling of local Millennials, almost all of them said they agreed with the authors’ conclusions.”
— The Cincinnati Enquirer

“America’s foremost authors on generations offer their unique insights to show what we’re doing right, what we’re doing wrong, and why.”
— Cathy Black, President, Hearst Magazines

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