The Next Twenty Years:
How Customer and Workforce Attitudes Will Evolve
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About This Publication
Generations are among the most powerful forces in history. Tracking their march through time lends order—and even a measure of predictability--to long-term trends. In this article, published in the Harvard Business Review, Neil Howe and William Strauss explain the trajectories of today's three dominant generations: Boomers, Gen Xers, and Millennials. Understanding these generations can help you forecast market, workplace, and social trends decades into the future.
You can also purchase a PDF of this article at Harvard Business Review