About This Publication
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This exciting new research provides a comprehensive picture of the generational trends among today’s Millennial college students and their parents, and how your institution can prepare. Learn how the attitudes of Gen-X college parents differ from those of the Boomers who preceded them. Find out what Millennials want in a college and how they feel about the costs and opportunities of higher education.
Praise for the Millennials Series
“It’s hard to resist the book’s hopeful vision for our children and future. Many of the theories they wrote about in their two previous books—Generations and 13th Gen—have indeed come to pass.”
— NEA Today
“Forget Generation X—and Y, for that matter. The authors make short work of most media myths that shape our perceptions of kids these days.”
— The Washington Post
“Kids who are confident, protected, team-oriented. In the case of Millennials Rising, students and administrators say they can already see indicators of the trends predicted by the authors.”
— The Chronicle of Higher Education
“Their book illuminates changes that really do seem to be taking place.”
— New York Times