Millennials in the Workplace:
Human Resource Strategies for a New Generation

Lifecourse Associates Inc
Release Date:
Mar. 2010
Page Count:
Calculated at checkout

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A new generation of young employees is filling the workplace.

Say hello to the “Millennial Generation.”

Announcing Millennials in the Workplace—the definitive book to help managers, HR professionals, and educators attract and engage today’s young employees. Bestselling author and renowned generational expert Neil Howe tells the story of who this Millennial generation is and where it comes from. He explains what Millennials are looking for in their lives and careers. He summarizes how companies are getting them right—or wrong. Most importantly, he teaches your organization how to work with Millennial strengths, not against their weaknesses.

Ever wonder why today’s young workers are so different?

Everyone notices their new take on pop culture and technology: flip-flops and iPods, ‘JK’ and ‘LOL’ texting, Target t-shirts and ankle tattoos, and chatter about Paris and Idol. But what most employers do not understand are the deeper shifts in attitudes and behaviors that Millennials are bringing with them to their jobs. Shifts such as:

  • their expectation to be treated as special, as VIPs who are worth listening to, protecting, and counseling.
  • their closeness to their parents, with whom they are in constant contact—parents who shock managers by demanding workplace tours and participation in job interviews.
  • their need for structure and constant feedback, giving them a (positive) reputation for teachability but also a (negative) reputation for dependence.
  • their knack for teamwork and natural instinct for peer collaboration in situations where older workers would be more inclined to compete against each other.
  • their desire for long-term, no-risk career paths—complete with generous benefits—which makes them more likely to seek the perfect employer and then stick with that organization.

Unlike young Gen Xers back in the ‘90s, Millennials are not high-risk, low-sweat free agents. They would rather not fly solo—and would rather plan ahead than “just do it.” Unlike young Boomers back in the ‘70s, Millennials are not alienated from the system or trying to “teach the world to sing.”  They are close to their families—and would be happy to learn the company song.

Most managers don’t know what to make of Millennials. They worry that Millennials don’t have the skills, outlook, or dedication to do well in the workplace. In their confusion, they often see this generation as merely a liability or challenge.  But managers can’t afford to be confused: With each passing year, more Millennials are coming on board.

Wouldn’t it be great to learn how this generation can be an asset and an opportunity?  That’s exactly what Millennials in the Workplace offers. Author Neil Howe explains who the Millennials are, where they come from, and how they are transforming the workforce—and he offers hands-on solutions and best practices to help employers recruit, engage, and energize this rising generation.

Learn from America’s leading generational expert.

National speaker and a bestselling author of such books as Generations (1991), 13th Gen (1993), The Fourth Turning (1997), and Millennials Rising (2000), Neil Howe is America’s foremost expert on generations.  “People all over the world seek Mr. Howe’s advice about Millennials,” writes the Chronicle of Higher Education. “The list of those who swear by his work is long.”

Howe’s how-to books on Millennials have been sought after by every institution that handles youth. Recruiting Millennials (2000) was put into the hands of every U.S. Army recruiting sergeant and has served as a guidebook for every branch of the U.S. military. Millennials Go To College (2003, 2007) was listed in The Chronicle of Higher Education as “favorite reading” among university executives, and has earned him speaking invitations to dozens of campuses and to every major national collegiate association. Millennials and the Pop Culture (2006) is helping the entertainment industry navigate the shoals of its fast-changing market. The recently released Millennials & K-12 Schools is helping to guide school administrators deal with the new waves of Millennial students and their increasingly Gen-X parents.

Articles by Howe, and reviews of his books, have appeared in Harvard Business Review, Atlantic, Washington Post, New York Times, Los Angeles Times, Wall Street Journal, American Demographics, and many other national publications.

Howe and his longtime coauthor William Strauss originally coined the term “Millennial Generation” and have redefined how America thinks about its post-Gen-X youth. Their work on Millennials has been featured on CBS's 60 Minutes and the PBS “Generation Next 2.0” special by Judy Woodruff. Howe’s insights into Millennials in the workplace have been tapped by some of the top HR outfits in the nation, including global consulting firms like Mercer and Accenture, public sector clients like the United Nations, U.S. Army, and Marine Corps, professional groups like the American Staffing Association, investment firms like Goldman Sachs, and large hi-tech manufacturers like Raytheon, ITT, and Northrop Grumman.

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Neil Howe…

  • Coined the term “Millennial Generation”
  • Was Featured on CBS’s 60 Minutes for his insights about Millennials
  • Was featured on the PBS Generation Next 2.0 special by Judy Woodruff
  • Is a bestselling author of nine books on American generations

Ten Tips from Millennials in the Workplace